People, Fashion and E-Comm

Various Examples and information below

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1 - General Marketing Content - Adidas MENA

A wide range of shoots for Adidas in the UAE over the space of two years was completed via their primary Activation company and one of my key clients, Sweetwater.

Shoots included, Player & Player Kit profiles for BTL Branding for the players uniforms of the UAE & Moroccan Football Team Players who were sponsored by Adidas, Custom Designer Shoes for the local market, Ambassador Visits, Activations, In-Store Features + More... Both Photo's & Video we generated.

The Player images were provided unedited for the design team to create custom collages for ATL purposes, following the Adidas Global Guidelines and were full studio shoots.

Note:  Getty Images examples below contain my work in the Background BTL wall image

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2 - Online & Brochure content - Forget me not UAE

Product images for consumer labelling lunch boxes and bottles, generated for use on the "Forget Me Not" website and for use by their primary distributor, Virgin Megastore UAE.   

A How-To stop motion video was also generated to their specs for their use online and for use in-store at Virgin Megastores' UAE. 


3 - E-Comm Group Marketing Campaign & Content - Souq.Com 

A range of Model and Product images for use on the clients E-Comm website and within screen placements within TVC content.

All model shots are on-location and were taken during the filming of the TVC's, providing a range of challenges and constraints to overcome, with content focused on both potential consumer reactions to finding deals online and for "insertion" of CTA's.

Final image editing of models undertaken by clients design team.


4 - Various client works 

Samples of images from various clients, in which a multitude of lighting and shoot styles worked through, from work with Bentley MENA for the launch of the Bentley Handbag in conjunction with the Flying Spur launch,  to lifestyle content for regional distributors like Al Tayer and Al Naboodah Groups and onto international brands like Oakley, Ciroc, Diageo and Ferrari.